hi there

 

I’m Dani. Apparel designer, amateur cook, and expert dog lover.

I love the ever-changing retail landscape, and the challenge of delivering the right product to the customer. I’m happiest when I’m learning and growing with an equally driven team.

Customer-centricity is the core of my design philosophy - balancing what customers want with what-they-don’t-know-they-want-yet. Gen Z and Millennial markets are my expertise.

I love to chat, so drop a line if you’d like to connect!

 
 

say hello

 

hello@danielleluu.com

 
 

 
 

retail experience

 

APPAREL DESIGN | Woven Bottoms | Sweatshirts/Sweatpants | Outerwear | Swimwear

ECOMMERCE | Specialty Fashion Group | Piper Lane

RETAIL FLOOR | Bally | Louis Vuitton | Piper Lane